While it has consistently maintained popularity and ubiquity among all ages of U.S. listeners, radio perhaps lost its place in line with advertisers as new, shinier audio offerings pervaded the landscape.
That distraction appears to be fading. After combatting a stagnant ad market and losing dollars to those data-rich digital channels, the radio industry is getting revived interest and increased activity from marketers and advertisers.
Inside Radio’s two-part Monday feature offers a sleek dive into radio’s rediscovery by Madison Avenue, which—again—appears to be recognizing radio’s ability to reach the masses with proven content, alongside expanded platforms like digital audio, mobile apps, podcasts and live events.
“Radio just sort of fell out of their consciousness. So now we’re reintroducing it to them. And they’re engaging, they’re very open to it,” offers Nielsen’s Head of Audio Brad Kelly.
And at a time when