It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
During the National Association of Broadcasters convention last week in Las Vegas—which brought together 94,000 attendees from 161 countries and 1,800+ exhibitors—station streaming has become a given. Add proprietary websites and social media, and the likes of mobile apps, smart speaker skills, podcasting, ROI and geo-fencing.
Indeed, all of this dizzying change is, in fact, prompting broadcasters to reimagine what business they’re in, Entercom senior VP, Corporate Business Development Tim Murph